SoftWear is a TicketNetwork employee program tasked with providing great company-branded clothing and gear for all seasons. As an internal marketing initiative, development included naming, brand identity, advertising and even packaging designed to communicate the company’s playful appreciation for its workforce, many of whom develop and maintain its signature software platform.
Scope
• Naming
• Brand Development
• Print Collateral
• Packaging
Logos
Signature Pattern
Hang Tags
Hang Tags
